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SJ - Spejs
Projekttyp
Illustration, varumärke, Art direction
Creation of a family mascot for SJ aimed at children aged 3–7. The challenge was to design a character with no automated connection to trains. The solution was "Spejs"—a curious alien who loves exploring the world, which is, of course, best done from a train window. The project included character design, illustration, and immersive storytelling universes.
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